White is also part of an employee resource group at Martin that has been working to reduce the carbon footprint of production to zero.
“She’s always the first to raise her hand and get involved,” Martin CEO Kristen Cavallo said.
White pitched the new position to Martin’s executive committee.
“She formed an argument, wrote a presentation and a deck, and it was 100% unanimous at the end of it,” Cavallo said. “Her effective way of communicating the value of the role and the signal it sends to the agency in terms of this being a true core importance and not a side hustle was compelling,” she said.
White’s other responsibilities include developing and implementing Martin’s future sustainability strategy and managing the agency’s ESG compliance. She will report to Martin’s Chief Revenue Officer Tasha Dean.
Ultimately, Martin hopes this offering will help differentiate the agency from its peers.
White’s environmental work has already landed a new client. She signed a nature-based tech company (which the agency declined to identify) that uses blockchain technology to measure ESG impact and combat the misinformation that often occurs in the carbon market.