The Martin Agency has named Tasha Dean to chief revenue officer, a newly created position that aims to reinvent how the agency gets paid for its intellectual property.
The agency is currently compensated based on hours, which CEO Kristen Cavallo believes may undervalue an agency's work.
“[Getting paid based on hours] would lead you to think that the longer you spend, the better the idea, but that's not always the case,” Cavallo said. “If we got paid more based on the impact that an idea made instead of the hours it took to make the idea, [clients] might see things differently.”
The position was co-created by Cavallo and Dean, who moves from exec VP and head of production.