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Agencies

McDonald's U.S. regions to get agency choices after OMD-only approach

McDonald's (iStock)
JW
By:
Jessica Wohl
January 10, 2019 06:30 PM

To borrow a line from McDonald's, some U.S. franchisees just aren't "lovin' it" when it comes to working with the chain's media agency, OMD.

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TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.

PH
By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO

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