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Agencies

MetLife's Brighthouse Financial Hires BBH N.Y.

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By:
Lindsay Stein
March 17, 2017 12:00 PM

Brighthouse Financial, an operating segment of MetLife, has brought on BBH N.Y. as its agency of record, following a competitive review.

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TV Upfront
YouTube Brandcast stars MrBeast and other creators
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This year, YouTube’s message was a little different at its Brandcast event.

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By:
Garett Sloane
YouTube Brandcast stars MrBeast and other creators
Brand Marketing
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
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AP
By:
Adrianne Pasquarelli
Why brand misinformation is on the rise in the AI era—and how marketers should fight it
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What the new China tariff flip-flop means for brands
Brand Marketing
AP
By:
Adrianne Pasquarelli
What the new China tariff flip-flop means for brands
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Inside Superside’s pitch deck for building brand AI models
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AH
By:
Asa Hiken
Inside Superside’s pitch deck for building brand AI models

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