Agencies

How P&G's Marc Pritchard Plans to Consolidate Agencies

'Momsong,' the Old Spice campaign that went viral on the web. The demands of digital content production are changing the way P&G approaches marketing.
April 23, 2015 10:03 PM

Procter & Gamble Co. expects its agency consolidation process to take a year or two and come largely through discussions with agency executives, though it's likely to involve reviews in at least some cases, according to Global Brand Officer Marc Pritchard.

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