PwC recently named McCann its global creative agency, Ad Age has learned
Accounting and professional services giant PwC, also known as PricewaterhouseCoopers, has appointed Interpublic Group of Cos.’ McCann as its global creative agency, according to an internal agency memo obtained by Ad Age.
Multiple people close to the situation confirmed the appointment. McCann declined to comment and referred calls to PwC, which declined to comment.
McCann Worldgroup’s Global CEO Daryl Lee wrote in a Feb. 1 internal agency memo that the win was a result of a collaborative effort among its McCann, McCann Enterprise and MRM teams in New York and London. As a result, McCann will launch a creative platform for the company this year which will be built in collaboration with FutureBrand.
VML and BBDO were finalists in the pitch. VML confirmed its participation; BBDO wasn’t immediately available for comment.
PwC, one of the Big Four accounting firms alongside Deloitte, EY and KPMG, has been IPG’s independent accounting firm since 1952, as IPG pointed out in a 2023 regulatory filing.
It is unclear if PwC previously had a global creative agency lead. The accounting firm worked with multiple agencies in the past, including R/GA and VML. An R/GA spokeswoman said that the agency worked with PwC since 2017 on a series of projects but never held an agency-of-record relationship with the services company. The spokeswoman confirmed that R/GA isn’t currently engaged with PwC on any current projects.
VML worked on PwC projects across European markets which have all concluded, a VML spokeswoman said. In November, before its merger with Wunderman Thompson, VMLY&R’s Prague office won several Effie awards for a talent acquisition campaign for PwC that targeted Gen Z candidates.
