Technology

Salesforce Wants to Help Clients Buy Display Ads Using Their CRM Data

Fictitious company Northern Trail Outfitters is using data from its existing Salesforce CRM account to reach a consumer target through an ad on the Huffpost mobile app.
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By:
Alexandra Bruell
June 17, 2015 12:00 PM

Featured Stories

Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing

While marketing hiring has slowed, demand is still growing for senior jobs, including at Anthropic, Discord, Canva and Whatnot.

ES
By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
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By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
Brand Marketing
How brands are investing in local marketing—and why it’s so important
Brand Marketing
BD
By:
Brandon Doerrer
How brands are investing in local marketing—and why it’s so important
Opinion
Are you building a badge brand—or a badgering brand?
Opinion
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By:
M.T. Fletcher
Are you building a badge brand—or a badgering brand?