When trying to put their best foot forward to prospective clients, ad agencies have been given to creating bold “manifestos” that spout profundities about their approaches to creating brand messages. But when a potential client recently asked Slap Global, the new creative company formed by ad vets Gerry Graf and Maxi Itzkoff, for its credentials, the founders delivered something completely unexpected: a mini musical.
Instead of penning a lofty declaration of insightful brilliance (sometimes cloaked in witty self-effacement), the pair turned to Andrew Sherman, a composer who has written musicals for the New York Fringe Festival to create a song instead. And to perform it, they tapped actor Ciaran Sheehan, who has played the Phantom of the Opera on Broadway and in Toronto in over 1,000 performances.