Interpublic Group of Cos.’ The Martin Agency has picked up duties on Unilever’s Axe, and MDC Partners’ 72andSunny is out, as the brand searches for some new magic—or better “effect.”
Interpublic Group of Cos.’ The Martin Agency has picked up duties on Unilever’s Axe, and MDC Partners’ 72andSunny is out, as the brand searches for some new magic—or better “effect.”
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”