VMLY&R Health has promoted Natxo Díaz to the new role of global head of health craft to bring a combination of strategy and creativity to the health care industry.
Díaz will support the chief creative officers across the WPP agency’s offices around the world to create a global standard for health craft. He is responsible for developing creative ideas and strategizing what clients need, from choosing production partners to creatively using technology.
“That's where Natxo is exceptional,” said Jason Gloye, global chief client officer and North America lead at VMLY&R Health. “What we loved about Natxo is he doesn’t just make pretty pictures. He elevates concepts, and his agility to do it on a tiny budget or at a massive scale makes him really unique.”