This Wieden+Kennedy vet wants to help turn you into a ‘creative megamachine’

Last year, Jason Bagley, the former Wieden+Kennedy creative leader who helped steer groundbreaking campaigns for Old Spice, KFC and Nike, realized he wasn’t having as much fun as he used to. Having spent 16 years at the agency, most recently as an executive creative director, he noticed that in the task of leading a growing 550-person office, he was increasingly being pulled away from what he loved the most. “I missed being closer to the creative process, to creatives doing the work,” he said. “That’s my passion. There are a lot of other super important things that creative leaders do, but the work just got to be too small of a percentage of it for me, and I found myself waking up and not being excited about the job anymore.”