State-by-State Map: How the Clinton and Trump Camps Spent $595 Million on TV, Radio Ads

*/ /*--> */ The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk Editor's note: Here's the 37th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG), together with Ad Age Digital Content Producer Chen Wu. Some context from Simon Dumenco follows. --Ken Wheaton As we approach the end of the Campaign Scorecard project, forgive us if we get a bit misty-eyed as we look back at where we've been. In the early days, there were some well-funded pretenders to the throne -- including Jeb "Jeb!" Bush. Certain Super PACs took such a shine to him that they spent just under $76 million on TV and radio ads on his behalf (his campaign itself spent just under $5 million). There was also a fellow named Bernie Sanders, who, for a while, was actually outspending his Democratic rival Hillary Clinton. By the bitter end, Mr. Sanders burned through just over $76 million on TV and radio ads (less than $500,000 worth of pro-Sanders TV and radio ads were funded by PACs). Oh, and a fresh-faced Floridian named Marco Rubio didn't do too bad for himself either, in terms of TV and radio ad-spending -- $70 million between his campaign and pro-Rubio PACs. (There were other supporting characters in our Campaign Scorecard posts -- including a sleepy doctor and an expert on New Jersey bridge traffic -- but life is short, so we're sticking to the top 5 here.) And then there were two. Except one of the two was truly one-of-a-kind -- particularly when it came to his advertising strategy, or lack thereof. "You know, I go around, I make speeches, I talk to reporters," Donald J. Trump said in June. "I don't even need commercials, if you want to know the truth." Mr. Trump had a change of heart starting around August -- and there's been a lot of talk from the Trump camp lately about cranking up ad spending even further leading up to Election Day, which may affect the cumulative state-by-state spending map you see here (stay tuned for next Friday's Campaign Scorecard). But for now Sec. Clinton and pro-Clinton PACs are miles ahead of Mr. Trump and pro-Trump PACs in the TV-and-radio ad game. The tally right now (including primary season and the general election): $436.4 million spent by Clinton and her allies vs. $158.5 million spent by Trump and his allies -- $594.9 million in all. As always, our map is interactive; hover over (or on mobile, tap on) the background color of a state to see the spending totals for Team Clinton and/or Team Trump. (The states in yellow saw state-targeted spending only by the Clinton camp, but may have seen Trump ads -- as well as Clinton ads -- that were part of national ad buys; see below.)

State-by-State Map: How the Clinton and Trump Camps Spent $595 Million on TV, Radio Ads

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