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Brand Marketing

Campbell's Ready to Serve Recipe Ideas Through Amazon Echo

Campbell's Kitchen Amazon Echo (Campbell Soup Co.)
JW
By:
Jessica Wohl
October 08, 2015 12:00 PM

Campbell Soup is out with a new way to entice people to cook with its food, having Alexa suggest recipes to Amazon Echo users based on preferences, the weather and what's trending.

Featured Stories

Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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