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Brand Marketing

Chevy and IBM Will Rate Your Social Media 'Positivity'

New Chevy campaign powered by IBM allows participants to visit a mobile or desktop site to obtain a positivity score based on their social media posts. (Chevrolet via ChevroletCanada via YouTube)
ES
By:
E.J. Schultz
September 14, 2016 05:00 AM

Here's a reason to spread a little more sunshine on social media: Free gas.

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Reimagined Brawny man launches a third ply, and it’s no joke
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The Brawny man is getting a makeover and introducing three-ply paper towels.

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How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
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