A quick look at the week’s winners, losers and newsmakers.
Make no bones about it, Home Depot’s $300 giant skeleton is a hit. The buzz around the 12-foot creation, which quickly sold out on Oct. 1, has prompted Budweiser, Slim Jim, Natty Light and other brands to capitalize on the phenomenon on social media. Talkwalker, a social listening and analytics company, as of Thursday tracked 155,000 mentions that got 1.2 million engagements across social media since September 23 and found that costume retailer Spirit Halloween was among the brands getting the most attention—but not in a good way. The firm pointed to this tweet as a conversation driver: