Brand Marketing

Home is where Lowe’s heart is as brand sponsors NFL draft

April 22, 2020 01:30 PM
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With the majority of U.S. consumers on lockdown in their houses, Lowe’s is taking the opportunity to highlight the importance of home in a campaign running during the NFL Draft. Mooresville, N.C.-based Lowe’s is a presenting sponsor of the draft on ESPN; the retailer became the official home improvement retail sponsor of the league last year.

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