Some supporters of cannabis culture might have more than one thing to celebrate on April 20, when TheWeedTube, a video site for cannabis content, launches a mobile app.
Founders of TheWeedTube say that the site's users requested an app, and that this one will test the advertising appetite of both cannabis and mainstream brands.
“There’s a significant chance that we could fail once we launch the app if we don’t get more advertisers,” co-founder Arend Richard tells Ad Age.
Richard's says TheWeedTube, launched in March 2018, was born due to the "YouTube cannabis marketing purge" that had resulted in many accounts with cannabis-related content being shut down in 2017 and 2018. The channel is where users upload cannabis-focused videos that range from cooking with cannabis to tutorials on growing marijuana.
The founders say that the site, which they say generates between 500,000 and 1 million views per month, has been rejected by a number of ad networks despite a click-through rate of what they say is more than 7 percent on pre-roll ads.
“We’re in that place right now with legalization where the mainstream companies are halfway there,” Richard says.