Brand Marketing

Trump coloring books and Biden hand sanitizer: Comparing presidential campaign merchandise

(Donald Trump, Joe Biden)
October 07, 2020 09:00 AM

On Tuesday, just one day after President Trump was discharged from Walter Reed National Military Medical Center where he was treated for COVID-19, a webpage called the White House Gift Shop, which is not affiliated with the White House, began selling a commemorative coin as part of its “Historic moments in history” collection to honor Trump’s recovery from the coronavirus. The coin, which can be preordered for $100, describes it as a “limited edition” and features icons of Trump (most likely without mask) and members of his first team. A photo is coming soon, but orders don’t ship until a week after the election.

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