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People like Walmart's moves to curtail guns, ammo and e-cigs
When Walmart says no to guns, ammo and vapes, apparently more people like it than don’t. The giant retailer is likely to get a lift from its recent decisions to ban open carry of firearms in its stores, to stop selling most ammunition other than for hunting rifles, and to stop selling e-cigarettes, according to research firm CivicScience.
A survey of 1,986 adult Walmart shoppers found 29 percent are more likely to shop there due to the new “open carry” policy, with 22 percent saying they’re much more likely and only 19 percent saying they’re less likely and 14 percent much less likely. Similarly, a survey of 1,471 adult U.S. Walmart shoppers found 28 percent were more likely to shop at Walmart stores because of the new restrictions on ammo sales, while only 20 percent are less likely.
Walmart shoppers do skew a bit more toward red states because the retailer has fewer stores in heavily populated coastal cities, John Dick, CEO of CivicScience says. But countering that effect, he says left-leaning folks are more likely to base purchases on political factors than right-leaning folks.
Separately, CivicScience found 81 percent of U.S. consumers support Walmart’s decision to stop selling e-cigarettes, while only 11 percent strongly support it. Dick believes Walmart will win on this decision too, even though its shoppers “significantly over-index as smokers.”
Happiness is…well-fed babies
Happy Family Organics is out with a new campaign from Caveat. The series of short spots feature real families in black-and-white footage of toddlers sleeping at the table, babies avoiding bedtime and kids smiling through routine tasks like teeth-brushing. In one, a voiceover says, “Sometimes happy eats. Sometimes happy sleeps. Sometimes happy does both,” as the child passes out while eating. Happy Family is promoting the campaign by asking consumers to use its #HappinessWinsChallenge hashtag; for each post, the B-Corp-certified company will donate $1 to Spoon, a nutrition-focused nonprofit.