Ad Age is marking Disability Pride Month 2023 with our Honoring Creative Excellence package, in which members of the disability community revisit some of their favorite creative projects. (Read the introduction here.) Today, KR Liu, global head of brand accessibility at Google Brand Studio, writes about launching the search giant’s accessibility marketing playbook, and more.
The most significant and impactful work someone can do advances an entire industry, community or generation—not just their own agenda. This was the goal when, in 2022, I collaborated with Andraéa LaVant, Selma Blair, Disability:IN and many other industry leaders to create and launch Google’s accessible marketing playbook on All In.
When I joined Google in 2020, people with disabilities were authentically represented in just 1% of Google’s marketing creative, despite 16% of the global population having some form of disability. As a queer, disabled woman in tech, I rarely saw my whole self authentically represented in the media—and in turn, I tried to hide who I was. Because of this, I felt personally responsible for moving the needle forward, not just for Google, but for the entire media industry.