Creativity quiz 2024—test your knowledge of the year’s top ad moments

The Olympics, a presidential election, the proposed Omnicom-IPG merger … 2024 has been a hectic year, to say the least. Now that we’re almost on the other side of it, how well do you remember the twists and turns in the world of creative advertising? Read Ad Age’s Best of 2024 stories here Find out with the 25 questions below, which will test your knowledge of the past 12 months on topics ranging from Super Bowl celebrities to AI pratfalls—and everything in between. Good luck, and here’s to a creatively eventful 2025. 1. Which brand’s 2024 Super Bowl campaign involved giving away products mentioned in every other Super Bowl ad? DoorDash Instacart Postmates Uber Eats DoorDash’s campaign from Wieden+Kennedy Portland was quite the logistical feat, involving dozens of partners and hundreds of thousands of dollars’ worth of prizes. Read more here. 2. Which of the following celebrities did NOT appear in a 2024 Super Bowl commercial? Christopher Walken Ben Stiller Jenna Ortega Tina Fey Walken, Ortega and Fey stumped for BMW, Doritos and Booking.com, respectively, while Stiller appeared in a Pepsi campaign in the previous year’s Super Bowl. Read more here. 3. Which shop was named Ad Age’s 2024 Creative Agency of the Year in March? Mischief @ No Fixed Address Opinionated Rethink Uncommon Creative Studio Mischief also topped Ad Age’s A-List for 2024—the first time since Droga5 in 2016 that an agency won both awards in the same year. Read more here. 4. Whose rebrand in November, designed to be a ‘celebration of modernism,’ was widely panned in the industry? Bose Goldfish Jaguar Verizon Many ripped Jaguar for frittering away much of its brand equity with the rebrand, though some supported the automaker for swinging for the fences and getting attention. Read more here. 5. Which brand made the best campaign of 2024, according to Ad Age’s year-end ranking? CeraVe Nike Roku Telstra Nike’s “Winning Isn’t Comfortable” campaign from Wieden+Kennedy took the top spot. Campaigns from Roku, Telstra and CeraVe finished second, third and fourth, respectively. Read more here. 6. What did Gerry Graf call his new ad award show, whose judges have all worked in advertising for less than five years? Astroland The Graffies The Slap Awards Tomorrowland Instead of gold, silver and bronze, Astroland’s awards are grouped into “Damn,” “Great” and “Kind of Great.” Read more here. 7. Which traditionally kid-focused brand teamed up with a distiller to make a co-branded whiskey this year? GoGo Squeez Lunchables SunnyD Swiss Miss Swiss Miss, the Conagra cocoa brand, launched Swiss Miss ’Shmallow, a toasted marshmallow whiskey, in partnership with distiller Hotel Tango. Read more here. 8. Which of these brands did NOT sign Cooper Flagg, the basketball prodigy from Maine, to an endorsement deal this year? Gatorade New Balance New Era Nike Flagg’s star has quickly risen among brands, as he struck several NIL deals before playing a minute of college basketball at Duke. Read more here. 9. Jim Riswold, who died in August at age 66, was best known as a copywriter for which brand’s famous ads? Apple Google Nike Pepsi Riswold was central to many iconic Wieden+Kennedy campaigns for Nike, from Michael Jordan’s “Mars Blackmon” and “Hare Jordan” to Bo Jackson’s “Bo Knows,” Charles Barkley’s “I Am Not a Role Model” and Tiger Woods’ “Hello World.” Read more here. 10. Which actor famously rolled around on a red couch in a campaign for Calvin Klein? Jeremy Allen White John Krasinski Paul Mescall Timothée Chalamet Social media impressions for the White campaign were worth about $74 million, according to the brand’s holding company, PVH Corp. Read more here. 11. Which ad won the 2024 Emmy Award for Outstanding Commercial? Apple ‘Fuzzy Feelings’ CeraVe ‘Michael CeraVe’ State Farm ‘Like a Good Neighbaaa’ Uber One ‘Best Friends’ The win for “Fuzzy Feelings” was Apple’s second Emmy in a row—the first time any brand has accomplished that feat. Read more here. 12. Which shop was named Ad Age’s 2024 Small Agency of the Year in July? Callen Erich & Kallman Majority Quality Meats E+K grew revenue by 13% in 2023, won pitches including Gulf States Toyota and Amazon Prime, opened a second office in Texas, and made consistently memorable work, earning it the Small Agency of the Year award. Read more here. 13. Which European capital’s viral tourism ad humorously asked, ‘Is it even a city?’ Copenhagen, Denmark Helsinki, Finland Oslo, Norway Stockholm, Sweden The Oslo campaign, by agency NewsLab AS, featured a fictional resident named Halfdan who has grown up in the city but is totally sick of the place. Read more here. 14. Which iconic brand character returned to advertising in 2024 after 14 years away? Geico caveman Mr. Six Spuds MacKenzie Tony the Tiger A Six Flags spot from The Infinite Agency, released in June, showed Mr. Six dancing to his favorite song: “We Like to Party” by the Vengaboys. Read more here. 15. Which brand apologized in May for an ad showing musical instruments, painting supplies and other symbols of creativity being crushed? Apple Lenovo Microsoft Samsung “We missed the mark with this video, and we’re sorry,” Apple told Ad Age following complaints that the spot seemed to represent technology crushing the history of human creativity. Read more here. 16. David Lubars, who retired this year, arrived at BBDO in 2004 from which Midwestern shop that pioneered innovative digital advertising? Campbell Ewald Carmichael Lynch Fallon Leo Burnett Lubars helped lead projects including the game-changing BMW Films series at Fallon. Read more here. 17. Which brand made an acclaimed mini-documentary about barf bags in 2024? Dramamine Hefty Pepto-Bismol Tide The 12-minute Dramamine film from FCB Chicago and directing collective Sunny Sixteen went on to win the Health & Wellness Grand Prix at Cannes Lions. Read more here. 18. Which of these brands did NOT partner with Liquid Death for a collab this year? Depend e.l.f. Beauty McDonald’s Yeti Few brands are as collab-happy as Liquid Death, though McDonald’s is a hill it’s yet to climb. Read more here. 19. Mary Wells Lawrence, who died in May at age 95, oversaw the creation of which famous campaign at Wells Rich Greene in the 1970s? ‘I’d Like to Buy the World a Coke’ ‘I ♥ New York’ ‘My Bologna Has a First Name’ ‘Reach Out and Touch Someone’ “I ♥ New York” was launched in 1977 and featured graphic designer Milton Glaser’s famous logo. Read more here. 20. Which brand’s partly AI-generated spot, released in March, prompted a fit of existential panic at production companies? Google Nike Toys R Us Under Armour Under Armour’s spot from Tool director Wes Walker provoked hang-wringing that directors could soon become superfluous in the creation of certain types of advertising. Read more here. 21. Which city’s local agencies were hit hard by a single company’s overhaul of its agency roster in June? Chicago Cincinnati Detroit San Francisco Commonwealth/McCann and Leo Burnett in Detroit both lost GM business when the company brought on a new slate of creative, CRM and content agencies. Read more here. 22. Which brand enjoyed a viral moment in September when its employees all donned masks at a Charli XCX concert? Chipotle Duolingo Pepsi Ulta Beauty Duolingo’s Brat-green owl masks made quite the impression at the concert, and in social media. Read more here. 23. Whose new lifestyle brand drew scorn from branding experts for the length and generic nature of its name? Björk Blake Lively Drew Barrymore Meghan Markle Markle’s American Riviera Orchard was considered too much of a mouthful by many observers. Read more here. 24. Which dating app was criticized in May for billboards that read, ‘A vow of celibacy is not the answer’? Bumble Grindr Hinge Tinder Bumble removed the billboards after the message sparked a social media backlash. Read more here. 25. Which cookie brand got attention this year for creating some of the world’s weirdest TikToks? Chips Ahoy Girl Scout Cookies Nutter Butter Oreo Nutter Butter’s TikTok following more than doubled in two weeks after nano-influencer Cassie Fitzwater urged viewers to check it out in September. Read more here. Share your score

Creativity quiz 2024—test your knowledge of the year’s top ad moments

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