Bryan Pierce on the power of inclusive storytelling—and how his late twin brother’s spirit fuels his journey

Ad Age is marking Pride Month 2024 with our Honoring Creative Excellence package, for which we asked members of the LGBTQ+ creative community to write about pivotal projects or turning points in their careers. (Read the introduction and all the essays here.) Today, guest editor Kate Higgins turns the spotlight to Bryan Pierce, founder and chief creative officer of 1964 Agency, who writes about the power of inclusive storytelling—and how his late twin brother’s spirit fuels his journey.