13 creative campaigns to know about today

Among today’s creative highlights, Adidas Originals unveils a striking spot directed by Thibaut Grevet; Capital One kicks off its 10th March Madness campaign with Charles Barkley, Samuel L. Jackson and Spike Lee; and Pepsi hides its logo in a series of beachfront landscape ads. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Adidas Originals The brand’s latest spot, directed by Thibaut Grevet and titled “The Original,” aims to inspire future generations with the message that revolutionary change begins with just one source. The soundtrack is “Only You (And You Alone)” by the Platters. Andersen Windows Drew and Jonathan Scott, aka HGTV’s Property Brothers, themselves trustworthy brands in the home business, lend their support to a new campaign for Andersen Windows—while counterbalancing slapstick all around them. The work, from agency Rise and Shine, debuts a new tagline for Andersen and is meant to reach both homeowners and professionals. It will air during March Madness. Baby Invasion Harmony Korine’s new film is getting a unique promotional push on X. The entire film has been cut into roughly 100 clips that have been hidden on the site like a scavenger hunt. Each clip carries the message “@edglrd made me do it.” The campaign was devised by EDGLRD, Korine’s creative and technology studio. “Baby Invasion” will premiere in New York on March 21 at the Knockdown Center, with Korine live-mixing the film on-site like a DJ set. “@edglrd made me do it” pic.twitter.com/zfMPA75jWQ— 𝖘𝖊𝖑𝖎𝖓𝖆𝖒 (@bennynotblanco) March 11, 2025 Capital One Charles Barkley, Samuel L. Jackson and Spike Lee return for their 10th year advertising Capital One during March Madness. Four new spots from GSD&M show the trio on a road trip to the Final Four, making stops at must-see historical monuments to March Madness on the way. There are cameos this time from Will Forte, Magic Johnson, Kareem Abdul-Jabbar and the Capital One Bank Guy. Also read: Men’s March Madness ad inventory is virtually sold out CoorDown The group’s latest film for World Down Syndrome Day is a mini-musical that calls for all people with disabilities to have a say in issues that impact their lives, from personal choices to social and civic issues. Created by agency Small, the work follows last year’s “Assume That I Can,” which was a runner-up for the Grand Prix for Good at Cannes. Duke Cannon The men’s grooming brand follows up its retro spots from earlier this week by signing an unconventional NIL deal with the man inside Iowa State University’s Cy the Cardinal mascot costume. The twist is that Duke Cannon can’t actually use the man’s name, image or likeness—the people who play college mascots are required to remain anonymous. But the brand wanted to support him anyway, as he’s the kind of hardworking, probably-sweating-a-lot character who could use Duke Cannon’s personal care products. The “Un-NIL Deal” was dreamed up by agency Quality Meats. The brand is also planning to put the mascot’s “game used” bars of Duke Cannon Soap on eBay after each Iowa State game during March Madness. Northwell Health For centuries, medicine has been based on male-oriented research, resulting in women’s health care being incomplete. New work from StrawberryFrog highlights what is missing for women and offers Northwell Health’s Katz Institute for Women’s Health as a solution. Norwegian Cancer Society A diminutive gray creature stars in this peculiar but ultimately satisfying spot for the Norwegian Cancer Society by agency Morgenstern. The film was directed by Morten Borgestad at Pravda. Old National Bank The buttoned-up financial institution leans into witty situational humor in a series of new spots from Chicago-based independent agency Schafer Condon Carter reinforcing the perks of banking with the company for both individuals and small business. Jeff Tomsic directed the campaign. Pepsi The soda giant unveiled a campaign in Peru focused on sunsets, with gorgeous landscape photography with circles overlaid in places where the sunset resembles the Pepsi logo. The headline says, “If there’s a beach, there’s [Pepsi].” The work comes from agency Valor Socios de Marcas. Circles revealing the hidden logos was also used in the “Better With Pepsi” campaign from 2021 by agency Alma. Sunsets are having a moment in Peru, with Corona also releasing new work there on the same theme. Stabilo The German pen maker unveiled a new campaign from agency KesselsKramer celebrating analog creativity and urges people to “Start beginning” their creative process—whatever that may be. The film below includes the work of artists all over the world, such as Aki and Koichi, Willem de Haan, Martcellia Luinic, Marc Bohle, Suli Breaks and even a robot—emphasizing that a simple paper and pen can be the beginnings of something big. Ugg The footwear brand introduces GoldenRise, a three-in-one platform style, in a campaign starring Hanni of the pop band NewJeans. The campaign was created with youth culture agency Young Hero. WhatsApp The messaging app made the idea of digital privacy more of a tangible experience with a campaign called “InvisibOOH,” which featured outdoor ads that look transparent but actually hide what’s behind them. Agency Talent in Brazil created the installations at a park in São Paulo. Talent said Meta is looking to expand the idea globally. Contributing: Jon Springer See all our daily creativity roundups here. See all of Ad Age’s 2025 Agency A-List winners here

13 creative campaigns to know about today

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