14 creative campaigns to know about today

Among today’s creative highlights, Apple reunites with Spike Jonze for another longform ad; Heineken searches the globe for a successor to a pub in Ireland; and Pedigree supports mixed-breed dogs in Brazil who have a tough time getting adopted. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Air The file management service hired adult actress Bonnie Blue, famous for sleeping with 1,000 men in a single night, for a campaign suggesting rival Dropbox is “f***ing” even more people than she did. There’s also an accompanying billboard on the 101 in San Francisco. View this post on Instagram A post shared by Air (@air.hq) Apple Spike Jonze, who directed Apple’s 2018 HomePod spot “Welcome Home” starring FKA twigs, returns for his second Apple project—a short film for the AirPods 4 starring Pedro Pascal, who seeks solace in the world of music after a breakup with help from the product’s Active Noise Cancellation. Calvin Klein Puerto Rican music superstar Bad Bunny broke the internet on Monday night after the fashion brand released a video showing him as the newest face of its underwear campaign. Captain Morgan The alcohol brand’s latest campaign introduces a new Sweet Chili Lime flavor with an ’80s techno song and music video that leans into unhinged internet culture to explain the “mouth-blowing” flavor, with comedic appearances from Amrit Kaur and Devon Walker. The campaign was created using stock footage and aims to resonate with Gen Z. It was created by VaynerMedia. Heineken In 1870s Ireland, it was a legal requirement for businesses to include their family name. However, for pub owners who don’t have a successor, keeping that legacy alive may prove challenging. Heineken’s newest campaign from LePub and Publicis Dublin aims to help Josie McLoughlin, owner of McLoughlin’s Bar on Achill Island, find a successor to keep his family’s pub legacy alive. Ads across the globe are seeking someone with the same surname to take over the pub, which has been in the McLoughlin family for four generations. H&M For its spring/summer 2025 campaign, the fashion retailer celebrates femininity in all its forms with a film featuring artists Tyla, FKA twigs and Caroline Polachek. The popular figures discuss what femininity and freedom look like to them. The campaign will also include a fashion and music event in Los Angeles on April 9. Icy Hot Shaquille O'Neal commands an army of ice and heat warriors in a humorous campaign from Icy Hot depicting little soldiers climbing out of a roller applicator to help athletes relieve strains and get back in the game in moments that matter. “The Comeback Calvary” was directed by Keith Schofield and created by The Martin Agency. National Association of Realtors A new campaign by Uncommon for the National Association of Realtors urges first-time homebuyers to get help by hiring a realtor and ease the stress of the complex and often frustrating journey. Natterjack Whiskey For St. Patrick’s Day, Natterjack used AI tools to animate its toad mascot diving into Chicago’s green river and inviting his army of toad friends to drop their signature yellow racing stripe into the celebration. The campaign was produced by Silent Studios. Otoki Jin of Korean pop band BTS stars in a K-drama style campaign for Jin ramen, titled “Jinjja Love.” Created by The Many and creative studio SixTwentySix in partnership with Korean agency Ad Rich, the film depicts a “ramentic” fantasy romance in which Jin misses someone—that someone being ramen. The film was directed by duo Miles & AJ and features signature Korean drama tropes and vibrant visuals in which Jin fantasizes about ramen. Pedigree In Brazil, mixed-breed dogs are less likely to get adopted than purebreds, according to a study conducted by Pedigree. Now, the Mars-owned pet food brand is celebrating the Caramelo mutt—representative of all mixed-breed dogs—with a film, a Caramelo Kennel Club, a genetic study of Caramelos and a Caramelo Dog Show. Created by AlmapBBDO, the campaign features social media posts from celebrity advocates such as Tatá Werneck and encourages adoption of Caramelos and all mixed-breed dogs. View this post on Instagram A post shared by Tata Werneck (@tatawerneck) PETA The animal rights organization’s new campaign, “My First Lab Animal,” launches with a satirical ad targeting millennials and conservatives using a nostalgic ’90s toy commercial style to criticize the cruelty of animal testing funded by the NIH. The unnerving spot features a child performing cruel experiments on a stuffed toy mouse over a cheerful jingle. The spot was directed by Fons Schiedon and produced by Golden LA. RMIT University The “What the Future?!” campaign humorously highlights how the Australian college prepares students for the future by addressing global social, economic and environmental challenges with a disco song. The work by Dentsu Creative contrasts the uncertainty young people feel about the world with RMIT’s hands-on education. U.S. Army A campaign for the Army National Guard, created by DDB, highlights the dual lives—as both civilians and critical response personnel—of the guard’s members. Striking black-and-white films target Gen Z by showcasing those who serve part-time, depicting their lives as everyday citizens and as heroes who play a critical role in crisis response during disasters. See all our daily creativity roundups here. See all of Ad Age’s 2025 Agency A-List winners here

14 creative campaigns to know about today

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