Among today’s creative highlights, Apple TV+ recreates the Lumon workplace from “Severance” in a fun stunt in New York, an online game encourages players to “Name This Oreo,” and Lids and Sports Clips team up on a clear hat that shows off your fancy new haircut.
12 creative campaigns to know about today
Apple TV+
Actors from the show “Severance” appeared in a glass box—featuring a replica of their Lumon workspace—at Grand Central Station during the afternoon rush on Tuesday, ahead of Friday’s season 2 premiere. Showrunner Ben Stiller was on hand to document the stunt.
Coors Light
Yes, that Coors Light typo from earlier this week was a Super Bowl teaser. Jon Springer has the rest of the story about the campaign from Mischief @ No Fixed Address, which is themed “A Case of the Mondays”—and is focused on the dreaded end of football season after the Super Bowl and the beginning of the workweek.

Delta
The airline is launching an initiative, developed by agency Kin, called Delta Locals, featuring mixed-reality experiences (including mobile, Apple Vision Pro and Roblox) to give travelers a more immersive glimpse of destinations through the eyes of those who live there. The initial launch destination is Los Angeles and will feature three locals: surfer and journalist Kalina Silverman, entertainer Michael Donte and chef Jocelyn Ramirez. The experiences were previewed at CES.


DNA&Stone
The newly merged Seattle agency (bringing together DNA and Little Hands of Stone) celebrated with a comic music video featuring a love ballad between a cowboy and a drag queen.
Dove Men+Care
Marshawn Lynch stars in Rethink New York’s new spot for the brand’s Whole Body Deo—a deodorant designed to be applied everywhere (since only 1% of odor-causing sweat comes from men’s underarms).
Ford
Wieden+Kennedy London takes old Ford Capri ads from the ’60s and ’70s and transforms them with modern footage to launch the all-new electric Capri in Europe in a series of fun, eye-catching spots from director Fredric Bond.
La Colombe
Ahead of Valentine’s Day, the coffee roasters brand is bringing together potential love matches over its new Strawberry Mocha Draft lattes in partnership with OKCupid and Tiff Baira (aka “NYC’s Official Cupid”). The brand is inviting daters to sign up for “Love Over Lattes” happy hours at La Colombe cafés in New York, Philadelphia and Chicago. Those who can’t make it can sign up online for a chance to win an at-home date kit and a supply of Draft Latte drinks.

Lids x Sport Clips
In honor of National Hat Day, Lids and Sport Clips salons are bringing together two rivals—hats and fresh haircuts—with a transparent snapback hat, so people can show off their hat game and their hair simultaneously. The cheeky campaign comes from Preacher.
National Theatre Live
Benedict Cumberbatch stars in a brand film for the National Theatre’s online platform of live theater performances recorded to be watched at home. The film was created by Wonderhood Studios.
Oreo
The cookie brand launched an online game, designed by VML, at NameThisOreo.com. The game stacks different combinations of an Oreo’s cookie and creme parts, then challenges players to speak the name of each creation—where “O” is the cookie and “RE” is the cream. (For example, if the visual shows cookie, creme, creme, cookie, the user would say “O-RE-RE-O.” The video below shows this in action.) The game is being promoted globally across social media, influencers, OOH and retail with an exclusive at Kroger.
Rothy’s
Adrianne Pasquarelli speaks with Jamie Gersch, chief marketing officer at Rothy’s, which sells shoes and bags made from plastic waste, on this week’s edition of our Marketer’s Brief podcast. They touch on how the brand adjusts its product offerings based on social listening.
W Hotels
Chloë Sevigny, Miranda Makaroff and Ziwe star in the chain’s new spots, with the first two set at the W New York Union Square and the W Hollywood. The theme is the campaign is, “You had to be there.” The spots were written by “Hacks” writer and comedian Pat Regan.