12 creative campaigns to know about today

Among today’s creative highlights, Axe unveils its latest comic spot; supermarket chain CarrefourSA memorably addresses sustainable fishing in Turkey; adult hockey players talk like kids for Haribo; and Hatch wants to talk about your late-night doomscrolling. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Axe LOLA MullenLowe’s new Axe spot paints an amusing portrait of a dude who takes too long to put the moves on his partner. Andreas Nilsson directed the spot. Busch Light Ahead of spring fishing season, Busch Light is holding a contest that will provide one winner with the opportunity to build a fishing hole right in their front yard. The so-called Stream Home Makeover is timed to the annual release of Busch Light’s limited-edition Fishing Cans, which this year feature walleye, largemouth bass, yellowfin tuna and sockeye salmon. CarrefourSA Nets abandoned under the sea are threatening coastal fishing in Turkey, with villages like Ocaklar losing their economic resources. To highlight the problem, supermarket chain CarrefourSA worked with TBWA\Istanbul on a striking installation, covering Ocaklar with nets collected from the sea to create an impression of the kind of ghost town it may soon become. The campaign, themed “If fishing dies, Ocaklar dies!”, aims to raise awareness of sustainable fishing practices. Code.org The group contextualizes computer science, showing how it touches every exciting part of modern life, in an International Women’s Day campaign by agency House of Rabbits that aims to get more high school girls interested in the field. Friends of Canadian Media Canada needs to fu** the CBC, according to a campaign from agency Wunder—which is likely to garner attention on both sides of the debate around the future of the country’s national public broadcaster. Haribo Canada Hockey players experience childlike happiness thanks to Haribo Goldbears gummies in this cute spot from Publicis Windsor. The agency got a group of kids together for an unscripted dialogue session, based on prompts, then had the adult actors lip-sync to the recordings. Hatch We know doomscrolling at night is bad, but we do it anyway. For a new content series, “Doomscroll Report,” the sleep tech brand teamed up with director Ivan Cash to talk to five people about their doomscrolling habits, just in time for Sleep Week. See the trailer below and three of the episodes here. Jeff Douglas The actor who starred in Molson Canadian’s famous ad “The Rant” some 25 years ago—which popularized the slogan, “I am Canadian!”—is back with a remake of sorts as a rebuke to Donald Trump, who has antagonized Canada of late and referred to it as “the 51st state.” Douglas said he worked with an anonymous collective of Canadian creatives on new video. Ministry of Equality of Spain An International Women’s Day campaign from Ogilvy Madrid features three compelling spots showcasing diverse groups of women demanding change—and highlighting the collective strength of feminism. The objective of the campaign is to awaken a feeling of belonging in a collective that is changing things through a message of unity and group strength. Minnesota Alliance on Problem Gambling Problem gambling is the elephant in the room in this spot by Preston Spire. “Let’s Talk About It” is launching across Minnesota during National Problem Gambling Awareness Month in March. Range Rover x The Atlantic The automaker unveiled a three-minute-plus film in partnership with Atlantic Re:think (The Atlantic’s branded content studio) starring restaurateur Will Guidara, who reveals what he learned from his father Frank, a lifelong restaurateur, and the principles that guide him to lead with intention—in work and in life. The Sister Accord Foundation For Women’s History Month and International Women’s Day (March 8), independent agency Chemistry and TestTube Productions created a pro-bono spot for the nonprofit organization, whose mission is to transform the way girls and women treat, support and interact with each other. The spot, running in 40-foot screens across Atlanta, Chicago, Los Angeles and New York, celebrates sisterhood. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

12 creative campaigns to know about today

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