Among today’s creative highlights, we’ve got Super Bowl teasers from six brands, including Coors Light, Bosch and NerdWallet; a fun self-promo spot from Bacon & Eggs Creative; and AMV BBDO’s new global campaign for Sure.

Bosch (Super Bowl teaser)

Antonio Banderas and wrestling legend “Macho Man” Randy Savage discuss their roles in the same upcoming Big Game commercial while opening pickle jar in first-time advertiser Bosch’s teaser spot.

Bud Light (Super Bowl teaser)

In a teaser that aired during Sunday’s NFL conference championship games, Shane Gillis and Post Malone know they’re in a Super Bowl ad, but the rules are fuzzy.

Coors Light (Super Bowl teaser)

The beer brand’s run-up to the Super Bowl continues with a teaser starring actor Timothy Simons, who has a serious case of the Mondays while trying to shoot a scene.

Fetch (Super Bowl teaser)

The shopping rewards app unveiled a teaser for its 30-second Super Bowl ad, timed to the two-minute warning of the fourth quarter—after which it will give away $10,000 in cash to 120 individuals ($1.2 million total) who download its app and tune in to a livestream.

NerdWallet (Super Bowl teaser)

A talking beluga whale stars in NerdWallet’s Super Bowl teaser. The beluga is one of the planet’s most intelligent animals—a fitting match for NerdWallet, which is dedicated to helping people make smarter financial decisions, the brand said. The 30-second commercial from Deutsch will air in the third quarter of the Feb. 9 game on Fox.

Uber Eats (Super Bowl teasers)

The delivery service’s Super Bowl spot will star Matthew McConaughey, Martha Stewart and Charli XCX. Erika Wheless has more about the strategy, including a series of teasers, including McConaughey doing a Mike Ditka impersonation.

Bacon & Eggs Creative

The creative agency unveiled an amusing self-promotional video, pitching itself as the culmination of any sane agency search process—even if they can’t quite agree internally on the direction of the comic spot itself.

Bounty

Rob Gronkowski is back for the third year as Bounty’s “Wingman,” a Quicker Picker Upper of the chicken-wing detritus that’s especially heavy this time of year. The new ad, which debuted during the AFC Championship Game, also features former NFL star Drew Brees. Another 64 NFL players will share their take on football’s messiest food on Bounty’s Instagram.

Budweiser

The beer brand unveiled an extended cut of its regional Super Bowl commercial from FCB New York and director Henry-Alex Rubin, featuring the Clydesdales. It will air in 10 markets. Jon Springer has more about Anheuser-Busch InBev’s Super Bowl plans. UPDATE: A-B InBev has now decided to air the spot nationally during the Super Bowl.

Empower

Brandon Doerrer has the story of the financial services company’s fresh creative approach under new agency Goodby Silverstein & Partners—focused on the positives rather than the stresses of financial planning.

Starbucks

The coffee chain’s first work from Anomaly plays into the tradition of baristas writing customers’ names on cups, but with a twist, Erika Wheless reports.

Sure

The antiperspirant and deodorant brand (known as Rexona, Degree and Shield in some markets) broke a global campaign from AMV BBDO for its new Whole Body Deodorant range. A colorful, energetic spot is filled with nicknames for body parts aside from armpits that might smell. The campaign is launching first the U.S. and U.K.

Contributing: Jon Springer

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