Creative ads today: Budweiser, Resy, Uber, Zaxby’s

Among today’s creative highlights, Zaxby’s has a special offer for Philadelphians on its Chicken Philly sandwich; Uber blankets London Gatwick Airport with clever OOH ads; and Nintendo released the launch trailer for the Switch 2. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here AT&T In a world where nothing is guaranteed, the telecom is guaranteeing connectivity, deals and good service in cheeky spots running ahead of the college football championship, featuring athletes such as Tim Tebow, Marshawn Lynch and Demarcus Ware. The campaign is from BBDO Los Angeles. See more spots here, here and here. Budweiser The Anheuser-Busch InBev brand posted a teaser for its regional Super Bowl commercial, confirming the Clydesdales will make an appearance. The 30-second in-game spot was created by FCB New York. Crazy Water The Texas mineral water brand is celebrating Dry January by having its AI-generated spokescowboy, C.W., jump rope with barbed wire. The spot, from agency TRG, is running on Hulu and other digital platforms. Burger King Brazil The chain’s new burger, the BK Taste, looks a bit like a competitor’s sandwich. But BK says it’s original—and is giving it away for free for lawyers in the country, so they can also make the case that it’s not a rip-off. AlmapBBDO devised the campaign. Nintendo After weeks of leaks and speculation, Nintendo announced its newest console, the Switch 2, on Thursday, with a two-minute teaser that fans of the gaming company say was a casual and unassuming way to release one of the most anticipated gaming systems of the decade. Resy A new campaign encourages diners to show up for the hospitality industry during winter, the toughest months of the year. Resy and sister company Tock are also committing funds to those supporting on the front lines in the Los Angeles community, working to provide meals and immediate relief across the region. Smirnoff A campaign celebrating the vodka brand’s versatility and accessibility has music artist Saweetie, NFL star Vernon Davis and fashion designer Nigel Xavier curating three seven-piece collections of limited-edition items that reflect each individual’s personal style. “Smirnoffstraordinary Drops” features 21 one-of-one items, including custom sneakers, jewelry and signed memorabilia. Uber The rideshare company’s new partnership with London Gatwick includes more than 2,500 branded assets at the airport, designed by the agency Mother. The ads show Uber journey lines in striking photography that represent a range of traveler insights into where they really want to get to. Whipshots The vodka-infused whipped cream brand founded by music artist Cardi B is celebrating Mardi Gras by launching a limited-edition King Cake flavor, available only in Louisiana, Florida, Mississippi, Texas, Alabama, Arkansas and Missouri. View this post on Instagram A post shared by Whipshots ™ (@whip_shots) Zaxby’s To relaunch its controversial Chicken Philly, Zaxbys will accept any Philadelphian ID card as a coupon for a free sandwich. The campaign is from Goodby Silverstein & Partners. View this post on Instagram A post shared by Zaxbys 🐔 (@realzaxbys) See all our daily creativity roundups here. Read Ad Age’s 2025 predictions stories here

10 creative campaigns to know about today

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