Among today’s creative highlights, Bumble announces a new influencer partnership; Tinder and Crunch Fitness both unveil new executions in existing campaigns; and Zocdoc breaks a comic campaign about finding doctors during comically desperate health situations.

Bumble

The women-first dating app is partnering with Amelia Dimoldenberg, the comedian and celebrity interviewer, on a year-long content series in which Dimoldenberg will share her golden rules for dating, “ins and outs” for dating in 2025 and reveal her own “Flirty Firsts”—from her favorite first move to her first kiss. The content will live on Bumble and Dimoldenberg’s social channels.

Crunch Fitness

The fitness chain continues its “Feel Good, Not Bad” campaign, which launched a year ago, with new executions from agency Familiar Creatures. The lighthearted spots again show the simple, binary benefits of joining the gym. 

Doritos

The snack brand posted the 25 semifinalist ads in its “Crash the Super Bowl” contest, which is returning this year after a long hiatus.

Dove

The Unilever brand and Ogilvy unveiled an out-of-home campaign in the early hours of New Year’s Day, framing Dove’s Beauty Bar as an integral part of celebratory nights out—specifically, the end-of-night ritual of washing up before bed.

Tim Hortons

The coffeehouse and restaurant chain unveiled a spot in Canada from Publicis Montreal featuring brand spokeswoman Sarah-Jeanne Labrosse, who gets embroiled in a mock scandal after stopping at a Tim Hortons for a bathroom break—but failing to order a coffee while she’s there. The ad debuted during Canada’s iconic New Year’s Eve TV show “Bye Bye” and will air through Jan. 12.

Tinder

The dating app’s latest iteration of its “It Starts With a Swipe” campaign with Mischief @ No Fixed Address flips the script on dating mishaps and misjudgments with a new line “It’s great to be wrong about Tinder.” The spot below focuses on a romantic getaway that takes an unexpected turn. Other ads in the series touch on spicy food, nude models, scary movies and bad concert seats.

Verizon

The telecom is bringing its own Super Bowl LIX “FanFest” watch parties to stadiums in all 30 NFL markets this February, featuring food and beverages from local vendors, on-field activities and more.

Wynk

The THC beverage brand launched its biggest Dry January campaign yet, themed “Dry January doesn’t have to be so dry.” Ads position Wynk as a social alternative to alcohol consumption over the course of the month. The campaign includes sweepstakes, out-of-home ads, influencer partnerships, digital media ads, promotional discounts and retail collaborations.

Zocdoc

Satirical spots for the online doctor database demonstrate the joy patients feel when they’ve found the right caregiver in otherwise terrible health circumstances. The ads, by 72andSunny, are part of the brand’s new 2025 brand platform, “You’ve Got Options.”

See all our daily creativity roundups here.