11 creative campaigns to know about today

Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken opens “Excuses Bars” in Spain for the culmination of the Champions League; and Gatorade celebrates sports fans who persevere even though they aren’t quite as skilled as their idols. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Artículo 19 The nonprofit dedicated to freedom of expression created a shocking film—using two different meanings of “shooting”—to show the dangers journalists face in Mexico. Grey Mexico City created the ad. Clash of Clans x WWE The wrestling league is partnering with the Supercell mobile game for in- and out-of-game activations in April. The campaign kicks off with the two spots below, starring Cody Rhodes and Rhea Ripley. Throughout the month, WWE-themed features will appear in the game throughout the month, including themed environments, gameplay events, cosmetics and easter eggs. The effort will culminate with an enhanced match sponsorship at WrestleMania 41 at Allegiant Stadium in Las Vegas. David New York created the campaign. Center for Employment Opportunities In time for Fair Chance Month, the Center for Employment Opportunities’ latest campaign questions society’s current funding priorities by comparing the cost of incarcerating people in the U.S. versus investing in re-entry services that provide housing, employment and support for individuals returning from prison. “At What Cost?” features conversations with formerly incarcerated people asking them what it would be like for them to have the amount of money it took to incarcerate them. The spot was created in-house. Gatorade Real Madrid and Atlético de Madrid soccer players Vini Jr. and Julián Alvarez star in the brand’s new UEFA Champions League spot for Latin America. The spot, from agency Springtime, celebrates amateur athletes who wear jerseys with their idols’ names on the back—even if they don’t quite play like them. Heineken Soccer fans often lie when they secretly want to watch Champions League soccer, inventing excuses that aren’t real. In Spain, Heineken plays off this with a campaign called “Excuses Bars,” where the brand temporarily renamed pubs after the most common excuses. LePub Milan developed the campaign. Innocean Berlin The Germany agency renames itself the Glory Over Pain Corporation—complete with a prescription medication theme across logos, posters and merch—in a fun parody of agency rebrands for April Fools’ Day. Also check out our full roundup of April Fools’ stunts from brands. Kona Big Wave Cracking open a can of the island-style lager is akin to surfing the perfect ocean wave in the brand’s first product-focused campaign since relaunching in 2023. The film featuring matching wave shots was shot in Oahu and created by Duncan Channon and Pulse Films. Lysol Former pro baseball star Alex Rodriguez makes amends for his past with an umpire by sharing his secret to beating the stink in post-game uniforms in Lysol’s latest spot for its laundry Sanitizer. hunter created the spot. Nuveen The investment manager for TIAA introduces a new brand platform and tagline in its latest spot from Forsman & Bodenfors, which encourages people to “invest like the future is watching.” Oscar Mayer Inspired by a fake AI-generated image that purported to show a helmet full of hot dogs selling for $12.99 at Mets games this year, Oscar Mayer is creating it for real. The brand’s Wienermobile will pull up to Citi Field this Friday for the team’s home opener and hand out free “Wienie Bowls” to fans on their way to the game. The campaign was produced by The Kitchen, with public relations by Zeno Group. Tequila Don Julio Tequila Don Julio 1942 is partnering with DJ and fashion icon Peggy Gou on a limited-edition bottle, Don Julio 194구 (구 is pronounced “Gou”). The bottle is a mint green color featuring a “194구” label, a nod to the blue weber agave plant. Happy Place led production, and the spot was directed by Nabil Elderkin. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

11 creative campaigns to know about today

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