Among today’s creative highlights, Wonderful Halos embraces dark humor in new spots; Public Inc. visits a miniature town in a holiday campaign about empathy; and Leslie David Baker anchors the launch campaign for “Tastiez” frozen appetizers from McCain Foods.
14 creative campaigns to know about today
Ad Council
“The Rituals We Share,” part of the Ad Council’s “Love, Your Mind” mental health campaign, continues with a spot starring members of the Atlanta Falcons and University of Georgia football teams sharing how they care for their minds on and off the field. The spot is from agency Walton Isaacson and director Nina Meredith.
Allen & Gerritsen
The agency created Amperspam, a typeface carved from Spam, that people can buy for $12 to support food charities in Boston and Philadelphia this holiday.
Clash Royale
The Supercell game sent holiday gifts to some of its top players, but it turned out the real gifts weren’t inside the boxes but on the wrapping paper itself. David New York created the campaign.
Cushelle
Nothing says Christmas quite like a giant mural of Santa on the can. A pair of murals from U.K. toilet paper brand Cushelle—one in London, one in Manchester—shows St. Nick enjoying “a bit of me time” on the toilet. (He’s actually joined by brand mascot Kenny the Koala.) The campaign is from Publicis London, with Global Street Art handling the painting work.
Havoc
Erika Wheless has an interview with Jess Spaulding, chief marketing officer of PepsiCo Foods Canada, about the launch of Havoc, a chip line aimed at Gen Z—and how the process was much looser than usual for the marketer.
Johnnie Walker x Uber Eats
Lil Dicky and the Pink Guards from “Squid Game” are party animals in a new spot from Johnnie Walker and Uber Eats tied to the Netflix show’s season 2 premiere.
Lenovo
Gillian Follett has the story of how Lenovo and agency Portal A got seven creators around the globe to collaborate on a massive art project—using a single laptop.
McDonald’s
The fast-food giant is tapping into its Latino audiences with a campaign celebrating all the different names Latinos have for its new “Dulce de Leche” frappé. Mexico native Iñaki Godoy of Netflix’s “One Piece” stars in a spot from Alma calling “Dulce de Leche” everything from “arequipe” to “fanguito” and “manjar blanco.” A CGI frozen reader board created by agency Boden will run on a billboard in New York’s Times Square also highlighting the different names.
Pepsi Zero Sugar
Pepsi is declaring that Santa Claus “officially” prefers Pepsi Zero Sugar to Coke Zero Sugar in a campaign from VaynerMedia featuring guerrilla-style social media posts.
Public Inc. x Roots of Empathy
Creative impact agency Public Inc.’s annual charitable giving campaign features an impressively crafted short film featuring a miniature town whose residents are angry, frustrated and apathetic—illustrating what Public Inc. says has been a 48% decline in empathy worldwide over the past 30 years. At the end, a child intervenes to bring kindness back to the village. The campaign was directed by Drew Lightfoot, with donated efforts from Pirate Sound, Hope’s Clover Farms, StylePhotos Studios Inc., Darling VFX and more.
Tastiez
Leslie David Baker from “The Office” stars in adam&eveDDB New York’s campaign launching Tastiez, a new frozen appetizer snack from McCain Foods. The “Feed the Fun” campaign suggests Tastiez can bring out the fun in anyone, even someone as deadpan as Baker.
Wendy’s
The fast-food chain and VML created a Spicy Chicken Sandwich holiday ornament that dishes out holiday roasts.
Wonderful Halos
The mandarins brand unveiled comic spots themed “Hands Off My Halos,” featuring kids who get serious revenge on their parents for taking the last Halo. Created in-house, it’s the first TV campaign for Wonderful Halos in seven years. The spots will air on Amazon Prime, Disney+, Hulu and NBC Peacock.
Wyndham Hotels
Despite the closeness we may feel with family during the holidays, it’s OK—necessary, even—to keep a little distance and stay in a hotel nearby, according to several new spots from Wyndham Hotels.