11 creative campaigns to know about today

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning makes you feel; Corona made soothing sunset billboards in Peru; and Peeps gets weird in its ads ahead of Easter. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Buffalo Wild Wings A new March Madness campaign by Anomaly titled “So Many TVs. Not Enough Eyes” stars Hank, the chain’s CGI buffalo mascot, who suggests his “B-Dubs Vision Goggles” are the perfect way to watch all of the March Madness games at the same time. Capri Sun In celebration of the total lunar eclipse happening March 14, Capri Sun is releasing its first-ever glow-in-the-dark pouch, named Moon Punch. The brand is turning the moon itself into a scannable code using an AR-powered Snapchat lens, unlocking the chance at an exclusive first taste of the new offering by scanning the moon during the lunar phenomenon. The campaign is from Goodby Silverstein & Partners, with media by Carat, social by The Kitchen and PR by Zeno Group. Charley Crockett As he prepares to release his new album “Lonesome Drifter” this Friday, the singer-songwriter will be giving away 100,000 copies of a four-song sampler of the album to pay homage to his musical journey. The move recalls Crockett’s decision a decade ago to print up 5,000 copies of his self-released debut, “A Stolen Jewel,” and give them away for free. The giveaways will take place at locations across the U.S. over the next two weeks, from New York to Los Angeles and many places in between. View this post on Instagram A post shared by Charley Crockett (@charleycrockett) Clorox A new brand platform from the CPG brand called “Clean Feels Good” explores the emotional benefits of cleaning through a neurotech experiment that reveals cleaning can feel as good as petting puppies or getting a massage. The campaign includes a film featuring real participant reactions, social content for the #CleanTok community on TikTok and a TV spot starring “Real Housewives” star Lisa Barlow. FCB Chicago led creative. Corona On multiple occasions during rush hour in recent weeks, the brewer replaced all digital billboards along key roads in Lima, Peru, with live broadcasts of the sunset, allowing drivers stuck in traffic to enjoy one of the last sunsets of summer—without distractions. The soothing stunt was developed by Leo Peru. Duke Cannon The men’s grooming brand reaches back to the ‘70s and ‘80s for inspiration as it tells guys to “Earn your clean” with good, honest work in ads from Quality Meats. Figs Scrubs The maker of medical uniforms and apparel created a campaign for Women’s History Month based on the stat that 72% of women in medicine have experienced gender bias and want more support. The film below shows the resilience of women in medicine despite everyday slights from patients. Peeps Just in time for Easter, bizarre spots from the candy brand depict the Peeps mascot milking a cotton-candy cow and delivering Peeps milk. The spots come from agency Bakery and are some of its first work since being named LALA/Promised Land Diary’s agency of record last year. Pluto TV Dramatic spots from the free streaming service emphasize all the emotions and entertainment viewers can experience—such as fear and intrigue—that are completely free when they download Pluto TV. The campaign was created internally by the Paramount streaming team with production by O Positive. Reodorant Agency Mother LA created a gag product called Reodorant, a body odor-scented deodorant. Reodorant is “for anyone tired of keeping up with the societal pressure of constantly needing to work out,” Mother said, and was inspired by the fact that only 9% of Americans kept their New Year’s resolution throughout the year. “To the full-time working parents who can’t get a second, the caregivers, and the burnt-out students ... Reodorant is here for you,” the agency added. You can buy a stick at thereodorant.com. Squarespace The brand launched “Human Powered,” a creative campaign spotlighting Blueprint AI, Squarespace’s first-ever AI-powered website builder. Produced in-house, the campaign features a designer’s sketchbook come to life to highlight the many ways that Blueprint AI helps users unlock human creativity. See all our daily creativity roundups here. See all of Ad Age’s 2025 Agency A-List winners here

11 creative campaigns to know about today

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