14 creative campaigns to know about today

Among today’s creative highlights, Cupcake Vineyards makes fun of its own name; Air New Zealand taps a Kiwi NBA star for a new safety video; and Pepsi’s “Chase Car” team pulls off a series of ambushes at fast-food restaurants. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Air New Zealand Air New Zealand’s 23rd airline safety video features Steven Adams, center for the Houston Rockets and proud Kiwi. Adams plays Kiwi kids in a friendly basketball game with Easter eggs sprinkled throughout, including a nod to LeBron James. Brach’s The candy brand is creating custom holiday carols inspired by people’s song submissions. Visitors to BrachsCarols.com can submit their favorite holiday songs and have them recorded professionally with Songfinch, a platform for independent musicians. The first 100 visitors to submit songs will receive candy canes along with a digital copy of the song and a seven-inch vinyl record. Crisis Center of Tampa Bay The medium is the message in this novel campaign from agency ChappellRoberts, which designed creative messaging about hurricane trauma to fit on storm-damaged billboards. Cupcake Vineyards Three amusing spots from Erich & Kallman feature a charismatic wine expert strolling through Cupcake’s lush vineyards—but stopping short when people make fun of the brand’s name. The spots were directed by Andrew Laurich and produced by Contagious LA. EE A campaign from Saatchi & Saatchi demonstrates how gamers ready themselves to play, showcasing the range of gaming gear available at the EE Game Store. John Lewis The British department store’s highly anticipated Christmas ad is here. It tells the sweet, surreal story of a woman seeking a present for her sister. The campaign includes a clever musical contest on TikTok. Movistar This adorable spot tells the story of a mouse family struggling to stay connected to their passions due to poor broadband—until the resourceful mouse dad saves the day with Movistar. The spot was created with Passion Pictures and VML Madrid. O2 Telecom O2 and VCCP’s AI creative agency, Faith, created an AI tool named Daisy, modeled after a grandmother, which is designed to speak with scammers and bait them into staying on the phone as long as possible so they have less time to scam real people. Parmigiano Reggiano The Italian cheese’s first U.S. campaign invites New Yorkers to try to pronounce the brand name for a chance to win a full wheel of the product. The campaign, created by L&C New York and starring celebrity chef David Rocco, aims to break down language barriers to ordering the brand by name. Pepsi In a second installment of its “Food Deserves Pepsi” stunt campaign, “Chase Car” agents zoom into the parking lots of fast-food chains that don’t serve Pepsi, fill cleverly disguised cups with fountain Pepsi and swap them for the drinks of customers inside. The frenetic digital spot takes gleeful shots at McDonald’s, Wendy’s, Burger King and Chick-fil-A while promoting Pepsi as an accompaniment to burgers. PETA The animal rights group’s Christmas ad from Atomic London features a girl who forms a bond with a cow by playing Christmas music on her trumpet—before things take a grim turn at the end. Progressive The insurance company is giving fantasy football players stuck at the bottom of their league a second chance. The “Fantasy Backup Plan” sweepstakes offers players a second shot at glory, inviting them to visit FantasyBackupPlan.com and upload a screenshot of their ranking for a chance to win a piece of $59,000 in prizes. To kick off the campaign, Progressive tapped noted fantasy football analyst Matthew Berry. View this post on Instagram A post shared by Matthew Berry (@matthewberrytmr) Royal Enfield Motor bike brand Royal Enfield debuted its new scrambler, Bear 650, with an ad inspired by racer Eddie Mulder, who won a Royal Enfield bike at 16 years old during California’s Big Bear Run race in 1960. Droga5 London created the spot. Teremana Tequila The tequila brand founded by Dwayne “The Rock” Johnson launched a holiday campaign inviting people to share stories of gratitude and togetherness online to bring good vibes for the season. For each story shared, visitors will have the opportunity to win prizes. The brand is also collaborating with American Greetings on holiday e-cards. Contributing: Jon Springer See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

14 creative campaigns to know about today

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