12 creative campaigns to know about today

Among today’s creative highlights, Sydney Sweeney quizzes two versions of herself on Laneige’s mock game show; KFC prints prizes on chicken bones like they’re ice cream sticks; and Ryan Reynolds’ body double stars in a new ad for MNTN. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Accelerator Active Energy Travis Kelce plays a Ron Burgundy-inspired news anchor in a spot for Accelerator Active Energy introducing a new Orange Ice Pop flavor—“the best flavor of all flavors.” Ad Council x FEMA As hurricanes, tornadoes and floods continue to devastate the U.S., new PSAs from the Ad Council and the Federal Emergency Management Agency urge Asian American, Native Hawaiian and Pacific Islander (AANHPI) communities to start simple conversations with loved ones and make disaster readiness plans. The spots were developed pro bono by AANHPI-led agency TDW+Co. Archive.com The AI-first influencer marketing platform parked mobile billboards in front of high-profile OOH ads in New York to urge the advertisers to consider its services, which include tracking online data for influencer campaigns and running full activations with influencers. Archive also created landing pages for each of the brands—including Coca-Cola, Nike, Spotify and Swarovski—to speak directly to them. Dodge The automaker is making electric vehicles not because it’s trendy but because all other EVs are lame “self-driving sleep pods,” says this fun spot for the Charger Daytona EV. The ad from GSD&M asserts that the Charger is still the most powerful muscle car, though people in the comments are not sure that’s still possible without a V8 engine. El Corte Inglés The department store chain returns to “Floor 2½” in its latest Christmas ad in Spain—a colorful, fantastical musical from Ogilvy Madrid directed by Ernest Desumbila with music by Dani Trujillo. KFC Brazil To launch KFC’s new ice cream, agency DM9 found a way to mimic the old “Prize on a Stick” promotions, where prizes were printed on wooden ice cream sticks. In the KFC campaign, called “Prize on a Bone,” the prize is printed directly on the chicken bone within a piece of KFC chicken. The effect was achieved by making a small incision in the chicken, before cooking, to reveal the bone—then using a laser engraving machine to create the message, followed by the normal cooking process. Laneige Sydney Sweeney stars as both the host and two contestants on “The Laneige Show,” the beauty brand’s faux game show, where they compete to guess the skincare product containing the best moisturizing features. Spoiler alert: the answer is Laneige. Jung von Matt Hangang led the creative. MNTN Ryan Reynolds recruits his body double, Nathan Reid, to deliver the world’s fastest demo of the MNTN Performance TV platform in this new spot. The ad humorously ties into MNTN’s sponsorship of the BWT Alpine Formula 1 Team. Nail Communications The Providence, Rhode Island, agency created a 52-page children’s book called “Mindy & Mind” about a girl and her thoughts. It’s part of a mental health initiative designed to speak to kids before they hurtle into the world of misinformation, distraction, algorithmic addiction and social media pressure. Truth Initiative Mojo Supermarket’s new campaign tells Gen Z they have support in trying to quit nicotine—through the EX Program, developed with the Mayo Clinic—and don’t have to struggle alone. UNICEF Norge A sobering campaign from Accenture Song calls to mind the randomness of one’s life circumstances through a film with a child singing “Eeny, Meeny, Miny, Moe”—then pointing out that one in five children are growing up in war and conflict. Urban Outfitters 1stAveMachine crafted a trippy musical holiday spot for Urban Outfitters themed “Happy LOLidays,” starring products such as Owala, Miffy, Monchhichi, Kewpie, Fujifilm Instax and more. Directed by Laurence “Baz” Morais, the spot features a tune by TikTok star Lubalin and a dance challenge choreographed by Lars Gummer. See all our daily creativity roundups here. Read Ad Age’s Best of 2024 stories here

12 creative campaigns to know about today

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