Among today’s creative highlights, Pringles and Totino’s Pizza Rolls unveil Super Bowl teasers; ESPN redesigned its Big Ring for Monday’s college football championship; and LinkedIn illustrates bad ad targeting in memorable ways.
10 creative campaigns to know about today
Apple
The marketer collaborated with Wren Evans, the Vietnamese pop star, on a “Shot on iPhone” music video for Tết, or Lunar New Year in Vietnam. Directed by C Prinz, the video celebrates Wren’s love for music and pride in Vietnamese creativity. Vietnam’s BƯỚC NHẢY dance crew and choreographer Tyrik Patterson, who choreographed Beyoncé’s NFL Christmas halftime show last month, created sequences that are both cinematic and accessible for recreation across social platforms. TBWA\Media Arts Lab (SEA) created the campaign.
Barnardos
The children’s charity released a spot from BBH Dublin highlighting the challenges facing kids in Ireland, through the story of a boy who struggles to honestly relate how his birthdays were growing up.
ESPN
The network designed a new Big Ring for the college football championship game on Monday. Ohio State players posed with the ring after beating Notre Dame for the title. Arts & Letters Creative Co. is behind the Big Ring, which was introduced last year.
Jim Beam
Sorry, Lions fans, but there’s always next year. That’s the message from Jim Beam, which is giving away “7 Stages of Defeat” care packages to NFL fans whose teams crash out of the playoffs.
KB Home
The homebuilding company helps a girl warm up to the idea of moving to a new home in a heartwarming spot from Team One.
Unrelated professional equipment is forced onto unfit audiences in ads from LinkedIn that dramatize a common B2B marketer pain point: wasted ad spend on ad campaigns that reach the wrong people. The campaign was created in-house by LinkedIn Brand Creative.
Monday.com
Llamas sing about falling in love in a hopeless place in a comic spot from Monday.com’s in-house creative team, depicting office workers falling in love with the platform shortly after its introduction.
Pringles
The snack brand released three Super Bowl teasers early Tuesday starring Adam Brody, Nick Offerman and James Harden. The campaign pays tribute to brand mascot Mr. P’s handlebar mustache. FCB New York is behind the work.
Totino’s Pizza Rolls
Chazmo, the alien from Totino’s fall ad campaign, is returning for the brand’s Super Bowl spot—the teaser below was released Tuesday. Tim Robinson and Sam Richardson co-star.
Walton Goggins Goggle Glasses
The “Fallout” and “Righteous Gemstones” actor launched his own brand of hybrid eyewear—ski goggles that are also sunglasses—and has been promoting them in wacky social videos.