8 creative campaigns to know about today

Among today’s creative highlights, Kristen Bell riffs on dupe culture in a campaign for Estée Lauder; Canadian prime minister Mark Carney recruited Mike Myers for a pro-Canada video; McDonald’s U.K. zooms in on the chain’s iconic products; and BYU basketball star Richie Saunders inks a novel NIL deal. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Concacaf Concacaf’s ongoing Champions Cup seizes on the emotion and passion of tournament soccer with just a bit of extravagance. The spot, from London agency Wildpigs, shows how fans and players become part of something bigger when they put on the uniform and the team crest sits over their hearts. Estée Lauder Kristen Bell stars in the brand’s new spots for Advanced Night Repair Serum, which helps the actress look refreshed and fully rested even when she doesn’t get eight hours of beauty sleep. The “Beauty Sleep Dupe” campaign, by agency Shadow, launches on the heels of Sleep Awareness Week and World Sleep Day. FanDuel Sports Network The network’s latest awareness campaign rings in baseball season with a humorous cover of “Take Me Out to the Ballgame,” composed and sung by Butter Music and sound composer Coke Youngblood, that sounds like it’s performed by a ‘90s rock-‘n’-roll dad. The Opening Day baseball campaign was created by agency Fellow Kids and is set to baseball highlights. Let’s play ball! Fuck Cancer The cancer awareness group launched a campaign called “Pick Up Your Poop,” featuring a dog who encourages people to turn the tables—to pick up their own poop for a stool-sample test for colon cancer. The Community created the campaign. Mark Carney The Canadian prime minister posted a video featuring himself and comedian Mike Myers taking a jab at President Trump’s idea to make Canada the 51st state. Both men are seen wearing Team Canada hockey jerseys and chatting about the country. “Let me ask you Mr. Prime Minister, will there always be a Canada?” Myers asks. “There will always be a Canada,” Carney replies. McDonald’s UK McDonald’s and Leo Burnett U.K. launched a new installment of their “Breakfast, done properly” campaign, stripping away the brand logo since the food is so recognizable as to be iconic. The work is reminiscent of similarly minimalist campaigns that McDonald’s has run in France through the years via TBWA\Paris. Ore-Ida Richie Saunders, a forward for BYU, caught the eye of March Madness watchers this weekend when he scored 25 points in an upset win over Wisconsin. Saunders also has one of the more interesting NIL deals as a college athlete. He happens to be the great-grandson of Ore-Ida founder F. “Nephi” Griggs, the inventor of the tater tot. Ore-Ida signed Saunders to the NIL deal right before the tournament. For ever game that BYU wins in the tourney, people can get free tots by clicking the link in Ore-Ida’s Instagram bio. The “TOT Clock” starts right after a BYU win and runs for 30 minutes. Saunders posed for the photo below with the line “Heir Richie”—a reference to a classic shot of Michael Jordan during his rookie year with Nike—as part of the NIL deal. Water for People To raise awareness of the water crisis in Latin America and its impact on education, Water for People and Edelman created “The Dehydrating Book,” a book that can be read only when hydrated. Using hydrochromic ink, the book’s pages reveal the story when water is added, disappearing as it dries up. The campaign represents how access to water is critical for education and access to opportunity. Developed with students from Peru’s Cascas Valley, the book tells a story that reflects the daily struggles faced by children in water-scarce areas. Contributing: Jon Springer See all our daily creativity roundups here. Ad Age A-List and Creativity Gala Buy your ticket to the in-person event Click here

8 creative campaigns to know about today

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