19 creative campaigns to know about today

Among today’s creative highlights, Kate Spade introduced a sweet M&M’s capsule collection, Guinness reimagined its classic “Dancing Man” spot as “Dancing Can” and Portland International Airport unveiled a stunning terminal installation from experience design agency dotdotdash. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 805 Beer: The beer brand is making a push into the non-alcoholic space with ads featuring athletes Lakey Peterson and Tyler Bereman. Age UK: The group’s new campaign from agency Neverland points out the irony of how people value old things—like paintings and antiques—but generally not older people. The spot below was directed by James March, and OOH ads show people looking at paintings of older people in a gallery. The theme is “Let’s change how we age.” Canadian Stuttering Association: The advocacy group created 410,000 unique URLs, all of which redirect to Stutter.ca, to emphasize that not everyone who stutters, stutters the same way. Chicago International Film Festival: John C. Reilly narrates an Ogilvy Chicago video for the CIFF’s 60th anniversary. The campaign also includes eye-catching split-screen print ads. Fruity Pebbles x Nike: In an amusing prank, LeBron James is seen dumping Fruity Pebbles into his son Bronny’s Lamborghini Urus ahead of their historic moment Tuesday night, when they became the first father-son duo to appear together in a regular season NBA game. The licensing team at Fruity Pebbles worked with Nike on the video. View this post on Instagram A post shared by 👑 (@kingjames) Goldfish: Mischief renames Goldfish crackers as Chilean Sea Bass crackers in a fun first spot for the Campbell Soup Co. brand. Guinness: AMV BBDO’s new spot highlights a device called Nitrosurge, which affixes to Guinness cans and adds nitrogen bubbles to simulate a draft beer. The ad shows a can dancing around—a tribute to the brand’s 1994 “Dancing Man” spot. Haribo: The candy brand is launching a “sweets emergency service” with delivery brand GoPuff. The “Treatline” will monitor the U.K. to see where kids are most unimpressed by Halloween treats being given out—and deliver 24,000 treat bags to those areas. Ikea: The retailer promotes its energy-efficient offerings, such as solar panels and heat pumps, in three global spots from Åkestam Holst NoA, directed by Danish filmmaker Torben Kjelstrup. The ads depict unexpected “energy thieves” as a reminder to conserve one’s home energy. One spot is below; see the others here and here. Kate Spade x M&M’s: The fashion brand and the Mars candy united for a capsule collection, including handbags, jewelry and other accessories inspired by M&M’s packaging and colorful candy shells. LinkedIn: VCCP London created three social films for Gen Z that promote the platform’s new immersive video feature, which helps job seekers get advice on their careers. See episodes here, here and here. Liquid Death x OpenFortune: The beverage brand worked with OpenFortune to offer a twisted take on fortune cookies with “Misfortune Cookies,” which are “death black” in color and have dystopian messages inside. Mountain Dew: We speak with designers about what they like—and don’t like—about the soda’s rebrand. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here Ontario Cannabis Store: Toronto agency LG2 opened a pop-up shop called Buzzkill that featured mock products highlighting the dangers of illegal, unregulated cannabis. Portland International Airport: Experience innovation agency dotdotdash created a giant display that uses two 128-foot screens to transport airport patrons through six Oregon landscapes. The visuals are responsive to real-time data. When it rains outside, it begins to rain on screen. If the wind picks up, the grass in the virtual world sways harder. When more people are waiting at TSA, more mushrooms grow in the forest and more butterflies fly around the waterfall. Portland artists Ivan McClellan, Brad Johnson and Professor Rebeca Méndez worked on the “Extraordinary Windows” installation, with support from Coffee & TV, Half Sisters and Planar Systems. Rare Beauty: We speak with Selena Gomez’s beauty company about how it built its brand through community first. Uber Eats: Rethink’s amusing Halloween spots for Uber Eats, directed by Jeff Low, show a mummy and a Grim Reaper haunting a woman at home. But she’s grateful for them, since they remind her to have Halloween candy delivered. United Negro College Fund: The UNCF has temporarily changed its iconic tagline, “A mind is a terrible thing to waste,” to “A vote is a terrible thing to waste” in an election campaign targeting younger African Americans in the battleground states. VoteAmerica: To raise awareness about voter suppression, the organization created an “I Couldn’t Vote” sticker that looks nearly identical to the classic “I Voted” sticker. Creative agency Public Domain led the design. See all our daily creativity roundups here.

19 creative campaigns to know about today

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