Angus Ingham left advertising in Sydney in 2014 to join UNICEF headquarters in New York as the first hire of the new brand section. Since then, it has grown into a department that operates under a global brand strategy, co-authored by Ingham, and creates content used in 190 countries around the world. A graveyard of UNICEF-blue backpacks dotted the North Lawn of the United Nations to symbolize the 3,758 children killed in conflict zones in a single year. Ingham produced an episode of Netflix’s “Tales of Light” dedicated to UNICEF that launched with an event headlined by Orlando Bloom. And he led a crew in South Sudan to create a brand film featuring frontline UNICEF staff, filming in locations accessible only by helicopter.