Are you following the Charli D’Amelio of NFTs? The Cole Sprouse of crypto? The Michelle Phan of the metaverse?
As Web3 continues to develop through new projects and technologies, influential personas are helping to serve this information to mass audiences on social media. Like traditional influencers in industries such as fashion or gaming, these accounts play a vital role in turning people onto new services and ideas—a process that has become essential in order for any consumer-facing space to succeed.
Web3’s top influencers look a bit different from their cross-industry counterparts. Firstly, TikTok is hardly used; instead, Twitter is their go-to platform, where they post opinions over dances and multi-tweet threads over tutorials. Their content is in what they write and elevate.
Another difference is that these influencers are not sponsored by brands: Their influence is in their ability to convey often opaque information to large numbers of people, and therefore provide a service that doesn’t make sense for a partnership (they would also likely decline any offers that came their way).
Their perspectives are highly influential to the Web3 community, which make them must-know entities for brands as they navigate a space that is noisy, complicated and always developing.
Here are five of the top influencers that marketers need to know.