Technology

7 influencer marketing trends to watch in the second half of 2024

Influencer marketers across brands and agencies anticipate increased investment in LinkedIn and platforms beyond social media, such as streaming services and digital out-of-home displays. (Adobe Stock)
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By:
Gillian Follett
July 19, 2024 09:00 AM

Featured Stories

2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

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By:
Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
A-List & Creativity Awards
JB Smoove is getting into the advertising business
A-List & Creativity Awards
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By:
Ewan Larkin
JB Smoove is getting into the advertising business
Brand Marketing
EV startup Rivian begins its first big marketing push—behind the campaign
Brand Marketing
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By:
E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
Influencers & Creators
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
Influencers & Creators
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By:
Brandon Doerrer
Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool