Controversial ad tech watchdog Adalytics is publicizing a paying client for the first time

Adalytics’ habit of taking research findings direct to the public and brand marketers in reports based on publicly available data has infuriated some agency and ad tech executives. (TarikVision/Adobe Stock)

February 27, 2025 10:00 AM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement