Technology
Marketers may be overestimating consumer interest in AI and NFTs
Gift Article
Share
Expand
The study from Morning Consult and Advertiser Perceptions was conducted in August and surveyed roughly 2,200 consumers and 200 marketers.
(Getty Images)
By:
Asa Hiken
September 13, 2023 07:00 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
