Technology

AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing

Thanks to AI-powered testing, Delta found that its livery marketing around the Olympics was a significant driver of sales. (Delta)
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By:
Asa Hiken
February 19, 2025 10:42 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more