How American Eagle is using Meta AI ads to get Gen Z to stores

Meta made a series of upgrades to improve targeting and add generative AI features to Advantage+ campaigns. Above is a generic example of Advantage+ shopping ad formats. (Meta)

March 21, 2025 01:00 PM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

|

Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement