Apple finally unveiled the device that marketers have been waiting on for nearly a decade—an extended reality headset dubbed the Vision Pro.
The device, announced yesterday at Apple’s annual developer conference WWDC, opens the door to immersive experiences for all kinds of brands—from productivity-focused companies to content creators to game developers and more. While primarily an AR device, Vision Pro can switch between augmented reality and a more immersive experience.
Here’s an ad offering a sample of what users can do with the Vision Pro: