Technology

Future of chief metaverse officer—how brands are rethinking the Web3 role

As the hype surrounding Web3 has subsided, brands are reevaluating the role of chief metaverse officer. (Giuliano Berti/Bloomberg)
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By:
Asa Hiken
May 23, 2023 09:00 AM

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Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
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Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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Jon Springer
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Creator and influencer trends brand marketers need to know about right now
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Gillian Follett
Creator and influencer trends brand marketers need to know about right now