Technology

Future of chief metaverse officer—how brands are rethinking the Web3 role

As the hype surrounding Web3 has subsided, brands are reevaluating the role of chief metaverse officer. (Giuliano Berti/Bloomberg)
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By:
Asa Hiken
May 23, 2023 09:00 AM

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Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Retail
Why Lowe’s is launching its first affiliate creator network with MrBeast
AP
By:
Adrianne Pasquarelli
Why Lowe’s is launching its first affiliate creator network with MrBeast