Technology

Future of chief metaverse officer—how brands are rethinking the Web3 role

As the hype surrounding Web3 has subsided, brands are reevaluating the role of chief metaverse officer. (Giuliano Berti/Bloomberg)
May 23, 2023 09:00 AM

With the rise of Web3 and metaverse marketing last year, a new role emerged for brands committed to the virtual space: chief metaverse officer. Disney, Procter & Gamble, LVMH, Gucci, Epic Games and Crate & Barrel were just a few of the numerous marketers that appointed variations of the position.

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