Cosmopolitan magazine launches virtual shopping event amid uncertain holiday season

Cosmopolitan magazine is looking to capitalize on the rush of shoppers looking to get a jump start to their holiday shopping amid uncertainty in the supply chain. The magazine is partnering with checkout platform Bolt to host “Cosmo Loves x Bolt,” a virtual shopping event aimed at Cosmo’s Gen Z and millennial audiences. The virtual event will take place on Cosmo’s website, and will feature editors’ favorite items across fashion, beauty, home, sports, and outdoors, from brands including Bliss skincare, Dana Rebecca Designs jewelry, and clothing line Tadashi Shoji. The virtual event begins on Tuesday on so-called “Do Something Nice Day.” The goal is to kick off the holiday shopping season by inviting Cosmo readers to purchase gifts for themselves and holiday gifts for friends and family. To get customers through the purchase funnel quickly, Cosmo is partnering with Bolt for its one-click checkout, which allows shoppers to make purchases without re-entering their information. The event will run through Nov. 16. The push for consumers to get their holiday shopping done sooner rather than later is expected to heat up over the next few weeks. The pandemic caused shortages and complications in supply chains, which has brands concerned about having enough products available. It has also created slower shipping times. The supply crunch also has advertisers cutting ad budgets to account for increased shipping costs. On top of this, Cosmo and others will be competing with social media platforms for consumer attention and buying funnels. TikTok recently announced it will introduce live shopping to the platform, and already has a partnership with Shopify.

Cosmopolitan magazine launches virtual shopping event amid uncertain holiday season

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