TikTok revamps its creator monetization program: Last week, TikTok announced the exit of its “Creativity Program” revenue-sharing initiative from beta testing, a year after its February 2023 rollout. The program, renamed “Creator Rewards Program,” will continue to reward creators who produce videos over a minute in length, according to a TikTok blog post. Viewership of longer-form TikTok content has jumped 40% over the last six months, according to the platform. “Originality, play duration, search value and audience engagement,” will also factor into the new monetization model, according to the blog post.
In other TikTok news, Congress is once again threatening to ban the app in the U.S. if its Chinese parent company, ByteDance, doesn’t divest TikTok. Congress’s previous attempts to pass legislation banning the app have failed, but President Joe Biden says he’d sign a bill banning TikTok if it makes it through Congress. Ahead of the House of Representatives vote on the legislation on Wednesday, TikTok is urging users to call their local representatives with the hashtag #KeepTikTok and an in-app banner that connects users to their representatives.