Technology

Creator and influencer trends brand marketers need to know about right now

Fenty Beauty’s Olympics partnership, Addison Rae’s photoshoot with luxury retailer SSENSE and backlash against a fashion and lifestyle outlet’s AI-generated influencer are some of this week’s creator economy headlines. (Fenty Beauty, Sheerluxe and Ssence via Instagram)
July 23, 2024 10:00 AM

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. Sign up for our influencer marketing newsletter here

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