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Technology

TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos

Commenting on trending videos can help brands reach a wider audience and drive consumers to the brands’ TikTok channels. (TikTok)
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By:
Gillian Follett
April 15, 2024 09:00 AM

Within TikTok lies a second, unofficial social platform where brands can generate just as much engagement as the For You page, if not more: the comments section.

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